![]() But almost no one had any real idea what they were smoking. ![]() While craft beer drinkers savored the hops and barley and yeasts used to produce their favored intoxicant, and wine snobs muttered on about vintages and grape sugar levels, weed was just weed. It comes from the consumer."įor generations, most American pot smokers had few options: They bought a baggie of marijuana from a black-market dealer, its provenance unknown. ![]() "There's a reason that Walmart sells organic produce, and it's not because the company thought it was the right thing to do," said Amy Andrle, the co-founder of Denver's L’Eagle cannabis dispensary. By not using fertilizer, I believe I get a greater taste of place.” "I value what nature brings to the cannabis. “I want to taste the terroir, the nature," said Johnston, 47. Marketing her marijuana as "SunBoldt Grown," Johnston avoids heavy fertilizer and pesticide use, believing her clean-grown plants will give users a better-quality high. Sunshine Johnston has been farming cannabis in northern California's Humboldt County for more than a decade. Different strains can have different tastes and effects, in the same way that wine and tequila both contain alcohol but can produce a very different kind of evening.Ĭannabis legalization has helped jumpstart the availability of strains with names like Durban Poison, Blue Dream or Strawberry Cough, but it is state-run quality testing that's prompted some marijuana to push toward organic growing practices. Step inside a legal dispensary, however, and you'll find a massive range of marijuana for sale. "There's still people out there who think weed is weed." I never asked if something was grass-fed and cage free," said Maka Kalai, a Colorado marijuana dispensary worker. "When we all grew up it was all Wonderbread and cheap eggs. ![]() weed?Īs marijuana legalization drives down the price of pot, cannabis companies are increasingly marketing premium products with the same kinds of language used by Whole Foods or winemakers, invoking sunny fields of plants tended by smiling famers.īut eager retailers are running into an unexpected obstacle: Americans who are still shocked that they can legally buy cannabis - any cannabis - aren't yet willing to pay extra for higher quality, in many cases because they don’t realize there’s a difference. Watch Video: Authorities raid 247 homes in Colorado pot bustĭENVER - Organic milk. ![]()
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